{"product_id":"tmt-desirable-t-shirt","title":"TMT Desirable T-shirt","description":"\u003cp data-start=\"100\" data-end=\"366\"\u003eIn 2024, \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eThe Moscow Times\u003c\/span\u003e\u003c\/span\u003e was designated an “undesirable organisation” in Russia. We chose to reinterpret the anniversary of this label as a subtle, ironic gesture — treating it as a moment of quiet humour rather than overt political commentary.\u003c\/p\u003e\n\u003cp data-start=\"368\" data-end=\"499\"\u003eTo achieve this, we shifted the language from “undesirable” to \u003cem data-start=\"431\" data-end=\"442\"\u003edesirable\u003c\/em\u003e — a neutral word with a distinctly positive connotation.\u003c\/p\u003e\n\u003cp data-start=\"501\" data-end=\"777\"\u003eBy incorporating the publication’s signature elements — its typeface, colour palette, and editorial captions — we establish a subconscious association with the brand, while deliberately avoiding the direct use of the now politically charged word “Moscow” in the visual design.\u003c\/p\u003e\n\u003cp data-start=\"501\" data-end=\"777\"\u003eProduct details:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRingspun combed cotton\u003c\/li\u003e\n\u003cli\u003e100% organic cotton\u003c\/li\u003e\n\u003cli\u003eTop quality product\u003c\/li\u003e\n\u003cli\u003eHeavyweight t-shirt (220 g\/m2)\u003c\/li\u003e\n\u003cli\u003eSide seams\u003c\/li\u003e\n\u003cli\u003eOversized cut and drop shoulders\u003c\/li\u003e\n\u003cli\u003eDTF print\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TPOP","offers":[{"title":"White \/ XS","offer_id":56196170416507,"sku":"TPO-TS-H-OVER-PREM+-WHI-XS","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ S","offer_id":56196170449275,"sku":"TPO-TS-H-OVER-PREM+-WHI-S","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ M","offer_id":56196170482043,"sku":"TPO-TS-H-OVER-PREM+-WHI-M","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ L","offer_id":56196170514811,"sku":"TPO-TS-H-OVER-PREM+-WHI-L","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ XL","offer_id":56196170547579,"sku":"TPO-TS-H-OVER-PREM+-WHI-XL","price":40.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ 2XL","offer_id":56196170580347,"sku":"TPO-TS-H-OVER-PREM+-WHI-2XL","price":40.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/8868\/3187\/files\/desirable-2.png?v=1775466341","url":"https:\/\/prometheus.shop\/de\/products\/tmt-desirable-t-shirt","provider":"Prometheus Merchandise Store","version":"1.0","type":"link"}