{"product_id":"tmt-georgy","title":"TMT Power of Truth t-shirt","description":"\u003cp data-start=\"143\" data-end=\"416\"\u003eWhen working on the drop for \u003cem data-start=\"172\" data-end=\"190\"\u003eThe Moscow Times\u003c\/em\u003e (TMT), we wanted to highlight what makes the publication truly distinctive. At the same time, we sought to rethink the use of its visual identity, carefully avoiding the toxicity that Russian symbolism can carry.\u003c\/p\u003e\n\u003cp data-start=\"418\" data-end=\"564\"\u003e\u003cstrong data-start=\"418\" data-end=\"427\"\u003eTask:\u003c\/strong\u003e\u003cbr data-start=\"427\" data-end=\"430\"\u003eTo use the publication’s logo and brand elements while softening the implications associated with the reference to Moscow in its name.\u003c\/p\u003e\n\u003cp data-start=\"566\" data-end=\"741\"\u003e\u003cstrong data-start=\"566\" data-end=\"579\"\u003eSolution:\u003c\/strong\u003e\u003cbr data-start=\"579\" data-end=\"582\"\u003eWe revisited \u003cem data-start=\"595\" data-end=\"614\"\u003eThe Moscow Times’\u003c\/em\u003e original and iconic logo — a mark that, in today’s context, has become politically charged due to its association with Moscow.\u003c\/p\u003e\n\u003cp data-start=\"743\" data-end=\"906\"\u003eWe transformed the St George’s pike into a symbol of writing and journalism — a quill — shifting its meaning from one of aggression to one of expression and truth.\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"1078\"\u003eWe also introduced orange, the national colour of the Netherlands, to emphasise that \u003cem data-start=\"993\" data-end=\"1011\"\u003eThe Moscow Times\u003c\/em\u003e now operates in exile and under the protection of the Netherlands.\u003c\/p\u003e\n\u003cp data-start=\"1080\" data-end=\"1275\"\u003eBy incorporating elements associated with the Netherlands alongside symbols of independent journalism, we create a visual language that subtly reinforces trust and credibility in the publication.\u003c\/p\u003e\n\u003cp data-start=\"1277\" data-end=\"1297\"\u003e\u003cstrong data-start=\"1277\" data-end=\"1297\"\u003eProduct details:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"1298\" data-end=\"1434\"\u003e\n\u003cli data-section-id=\"bfewem\" data-start=\"1298\" data-end=\"1321\"\u003e100% organic cotton\u003c\/li\u003e\n\u003cli data-section-id=\"11od0em\" data-start=\"1322\" data-end=\"1354\"\u003ePremium-quality construction\u003c\/li\u003e\n\u003cli data-section-id=\"dduros\" data-start=\"1355\" data-end=\"1393\"\u003eHeavyweight T-shirt (170–180 g\/m²)\u003c\/li\u003e\n\u003cli data-section-id=\"17fpfu8\" data-start=\"1394\" data-end=\"1419\"\u003eSide-seamed structure\u003c\/li\u003e\n\u003cli data-section-id=\"mn9w7j\" data-start=\"1420\" data-end=\"1434\"\u003eUnisex fit\u003c\/li\u003e\n\u003cli data-section-id=\"mn9w7j\" data-start=\"1420\" data-end=\"1434\"\u003eDFT print\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"TPOP","offers":[{"title":"White \/ XS","offer_id":56196166254971,"sku":"TPO-TS-UNI-PREM+-WHI-XS","price":35.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ S","offer_id":56196166287739,"sku":"TPO-TS-UNI-PREM+-WHI-S","price":35.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ M","offer_id":56196166320507,"sku":"TPO-TS-UNI-PREM+-WHI-M","price":35.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ L","offer_id":56196166353275,"sku":"TPO-TS-UNI-PREM+-WHI-L","price":35.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ XL","offer_id":56196166386043,"sku":"TPO-TS-UNI-PREM+-WHI-XL","price":35.0,"currency_code":"EUR","in_stock":true},{"title":"White \/ 2XL","offer_id":56196166418811,"sku":"TPO-TS-UNI-PREM+-WHI-2XL","price":35.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0654\/8868\/3187\/files\/14-2.png?v=1775382732","url":"https:\/\/prometheus.shop\/ru\/products\/tmt-georgy","provider":"Prometheus Merchandise Store","version":"1.0","type":"link"}