TMT Power of Truth hoodie

When developing the drop for The Moscow Times (TMT), we set out to highlight what makes the publication truly distinctive. At the same time, we sought to reconsider its visual identity, carefully navigating and avoiding the toxicity that certain Russian symbols may carry in the current context.

We revisited The Moscow Times’ original and iconic logo—a mark that has, over time, become politically charged due to its association with Moscow.

In response, we transformed St George’s pike into a symbol of writing and journalism—a quill—shifting its meaning from one of aggression to one of expression, integrity, and truth.

We also introduced orange, the national colour of the Netherlands, to emphasise that The Moscow Times now operates in exile under Dutch protection.

By incorporating elements associated with the Netherlands alongside symbols of independent journalism, we establish a visual language that subtly reinforces trust, credibility, and editorial independence.

Product details:

• Material: 100% organic ringspun combed cotton
• Medium fit
• Single jersey
• Set-in sleeves
• 1×1 rib at neck collar
• Inside back neck tape in self-fabric
• Sleeve hem and bottom hem finished with wide double-needle topstitch
• Weight: 350 gsm
• DTG print